Nayeli Bustamante, Flor de Oaxaca

Nayeli Bustamante, Flor de Oaxaca

The hardships brought on by the COVID-19 pandemic inspired one immigrant mother to take a bold leap into entrepreneurship to provide for her family. “I had to be my own boss. I clung to the idea of opening my own business,” says Nayeli Bustamante, owner of Flor de...
Carlos Castro, Super Toys

Carlos Castro, Super Toys

Carlos Castro was working as a maintenance worker at an indoor swap meet in Salinas, California—a predominantly Latino community in Monterey County best known for its agricultural production. When the owner of the swap meet offered to sell Carlos a toy store located...
Maria Narez, Narez Organic Vegetables

Maria Narez, Narez Organic Vegetables

Maria Narez was working as an agricultural laborer in Salinas, California—known as “America’s Salad Bowl” for the vast quantities of produce it supplies to the nation. Earning minimum wage, Maria dreamed of building wealth for her family by planting and harvesting her...